Hello there Quizzers!
It’s that time of the week again! So you can get some extra points in your weekly quiz, let us dive into German fashion!
One of the most famous high fashion German brands is Hugo Boss, with their Headquarters located in Metzingen. Founded in 1924 by Hugo Boss, the brand were originally producers of general purpose clothing. With the rise of the Nazi Party in the 1930s, Boss began to produce and sell Nazi uniforms. Boss would eventually supply the wartime German government with uniforms for organizations such as the Hitler Youth and Waffen-SS, resulting in a large boost in sales. After World War II and the founder's death in 1948, Hugo Boss started to turn its focus from uniforms to men's suits. The company went public in 1988 and introduced a fragrance line that same year, added men's and women's wear diffusion lines in 1997, a full women's collection in 2000, as well as children's clothing in 2006/ 2007 and has since evolved into a major global fashion house. As of 2018 it owned more than 1,113 retail stores worldwide.
Germany had no shortage of feuding and scandalous fashion houses during WW2. Our next story is that of two brands and one family whose feud almost split the small German town of Herzogenaurach in half for 60 years. They are Adidas and Puma.
These two global brands were founded after successful shoemaker brothers Adi and Rudi Dassler fell out bitterly. They disbanded their 25-year-old company, the Gebrüder Dassler Schuhfabrik (aka Dassler Brothers Shoe Factory), which had made shoes for legendary athlete Jesse Owens among others, and formed rival manufacturers on opposite sides of the river Aurach, which runs through the centre of Herzogenaurach. Adolf (Adi) Dassler created Adidas and Rudolf (Rudi) Dassler created Puma. And here the headquarters of these two giants remain today, barely a couple of miles apart. Many debates and accusations were flying between the two brothers/companies such as who really invented the screw-in soccer boot studs that helped Germany's national team secure its FIFA World Cup final victory over Hungary on a soaking pitch in Berne in 1954. The enmity has divided the town ever since, determining which pubs its 23,000 citizens drank in, the butchers they frequented, who cut their gravestone and which football team they supported.
Neither company is now controlled by descendants of their founders – the brothers are long gone and Puma is majority-owned by the French luxury goods maker PPR, while Adidas is owned by lots of small shareholders. Though the town of Herzogenaurach will never forget…
Now you are prepared to go get quizzical!!
Fräulein Quizmeister Ildi